Brand Identity

At Honedon we love innovation and Teti has an innovative soul, intending to provide sustainable delivery of goods to its customers through new technologies. Upon their arrival, we knew that we wanted to include a futuristic look and feel to the brand.

Similarly, we wanted to highlight what makes Teti unique, i.e. their fast service and innovative process of storing and delivering groceries and other goods. 

Starting with tech-inspired colors, our goal was to create an experience that associates Teti with the future. As such we selected the solid colors of Silver, Carbon, and Solid Green and matched them with an extraordinary hologram to seal in the cool look we designed for the brand

In line with these outstanding colors, we chose two fonts, IBM Plex for general text needs and the Grifter Bold for bold statements and the name of the brand to make it stand out. The latter font allowed for a very robotic look that once again is associated with technology.

Finally, we matched the bold font with a unique T in the shape of a lightning bolt and the hologram to make a logo that just stands out. 

Moreover, we created different stickers, shapes, and other materials to represent both the brand and their app. This is a creative process we truly enjoy as we like to display the elements of the brand in different settings.

Teti also needed a landing page to showcase the service and app. This is a great challenge and pleasure for our team which specializes in UX/UI design. We love working on web design and this time we created a landing page that can truly capture the target audience and make Teti known, understood, and hopefully loved.