Finrox is an experienced Fintech company based in Zurich, Switzerland offering several financial services in a highly professional manner. Their main goal is to support their customers’ financial inquiries and offer them the best services to achieve utmost customer satisfaction.
www.finrox.ch
Services:
Brand Identity
Brand Visuals
Creative Support
Brand Identity
Developing the brand identity for a Fintech company was a bit different from our usual work because it required us to step on the shoes of people who need help with their finances and figure out their preferences. As such, we understood that the brand identity of a finance company needs to be built on the grounds of trust and safety. People need a sense of seriousness from the company that will help them in an important matter such as money.
Brand Visuals
“Finances rock” is an internal message that the company enjoys as motivation to continuously improve their services whereby Finrox is born. At this point we know we are working with a company that is passionate about their offering and we know we have a shared value.
The logotype and logo symbol!
The result of a creative solution for a company that needs to show responsibility. As such, we focused on providing a logo that was easy to comprehend and merge the F and the X, the first and last letter of the name, into the logo symbol.
Creative Support
The Finrox journey doesn’t end with the brand identity. As we enjoyed a different kind of project, we continued to offer creative support to the company, including the design of materials, both physical and digital. Similarly, we have guided the company through consultation on how to utilize their brand identity to maximize their success as a brand and to inspire trustworthiness in their services.
