Brand Identity

A company that enhances its customers’ lives with color deserves a brand that expresses that quality. So, when we started brainstorming on the case of Regina, we knew that the brand must inspire a royal feeling of premium quality. Since the brand itself holds the name Regina, which is the Latin word for queen, our work had a direction and we knew what was expected from our clients. At times like these when clients do have a vision, we like to exceed the expectation of fulfilling that vision.

Brand Visuals

When there’s a concept, there’s so much you can do with it in terms of visuals. With the royal notion in mind, we created a logo for Regina that portrays the brush as a crown and vice versa. This logo is a direct representation of what the brand offers, namely quality paint, and what the brand represents, premium product fit for royalty.

With a golden color we gave the logo the shine that it required to be cohesive with the brand and concept. Similarly, this color went beautifully with the multitude of colors that had to be shown on the packaging and materials of the paint itself. The gold was neutral enough to fit in with every color but also exclusive enough to express the concept of the queen.

Package Design

Last but not least, we really enjoyed working on the paint packaging for Regina. Incorporating a castle into the buckets of paint and sacks was one of the key elements where we could showcase the color of the paint but also the main qualities of the brand. Similarly, we added on the aspect of quality by making the packaging black in color, which enhanced the brand and showcased its quality. Moreover, the unique packaging was highly esteemed by other major Italian brands in the industry. All in all, we made the Regina bucket of paint really attractive to grab at the store.