Rerand Identity

The process of rebranding is always an adventure for us. People want to adapt new looks, but they are already attached to their old look. This was the case with Albedi who loved the logo they had but they needed to spice it up.

To do our job successfully means to listen to the client and understand what they truly want and to be aware of what they need. Therefore, we preserved aspects of the identity that were key values and added on details that gave the brand the qualities they were seeking.

The final brand identity we ended up creating for Albedi was a mix of trendy elements with outstanding details of the cool lifestyle the brand aims to represent.

Packaging Design

We love working on packaging design because there are so many opportunities to be unique and offer the brand a different perspective. We created for Albedi triangular boxes that fit like a glove with the new brand identity.

When designing packaging it’s crucial to make it look good but also, and most importantly, make it work. The packaging we designed for Albedi does not only look super cool, but it is also very practical for most of the products that the company sells. We also added very intriguing designs to the other, more common shaped, boxes to bring them on par with the new look.